how to display date in format?

hi..

i have added 1 date field in web.confing profile area

now in home page i want to display in the format of fullmonth date, full year ex. february 20, 2010

so how to do that..?

i wrote like

ProfileCommon p;

protected void Page_Load(object sender, EventArgs e)

{

p = this.Profile;

lblbay.Text = p.BirthDate.ToShortDateString();

}

i tried to ToLongDateString() bt i getting date including the day :"Tuesday, January 01, 1980"

i want only "January 01, 1980"

any idea..?

thank your!!