how this grid is generated with pagination

Hey Experts >>>>> Please help me out .... i want this type of grid to be generated horizontally ... but unfortunately in asp.net gridview is not showing horizontal options ..... another interesting fact is that all the products shown in this page is UNIQUE ... and Pagination is also included ... how ??? please help me ... here is the link www.mxonline.com.pk
check its center product grid on the main page .... i want to use SQL database in this project