Rather than retyping (for now) I'd just like to point anyone who's trying to do vertical gridviews in asp.net to my other blog - http://delradiesdev.blogspot.com/ where I am building up an article on how we implemented these on http://public.presalesadvisor.com/ - if the featured products grid on the front page is what you are trying to acheive then please read and hopefully I can save you some of the pain I went through.